Current Issue : July-September Volume : 2016 Issue Number : 3 Articles : 1 Articles
Advising or in current fad Consulting has always been demanding and lucrative profession, being dreamed by not only few but many management graduates. Consulting during some decades has been mostly looked upon to deal with the changing dynamics of doing business. More and more companies are knocking at the doors of good and astute business consultants, to seek advice on increasing Below The Line (BTL) as well as Above The Line (ATL), bottom lines, in simple words, the profits. Keeping in view of it, the dynamics of Consulting too gets changed. Thus, becoming a consultant according to the needs of the present market, is not an easy cup of tea. The present letter to editor, thus, focuses on the qualities and remedies of overcoming the issue of becoming a Consultant, to the todays need....
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